Tākiri: An Unfurling

Tākiri: An Unfurling As the lead graphic designer for Tākiri, a contemporary art exhibition at the New Zealand Maritime Museum, I had the privilege of managing the exhibit brand across various exhibition and marketing outputs. This role required extensive collaboration with curators, artists, marketing teams, and educators to ensure a cohesive and engaging experience. Tākiri featured the work of seven artists who explored early encounters between Māori and Europeans through new pieces inspired by museum taonga and collections. The bilingual exhibition emphasized Te Reo Māori, with typographic treatments by Nick Eagles creating a visual rhythm that formed a chant, gaining momentum throughout the exhibit. Audience engagement was at the forefront of our design strategy. We aimed to create an immersive experience that resonated with diverse visitors, facilitating a deeper understanding of the historical and cultural narratives. The bilingual approach and dynamic typography played a crucial role in this, making Te Reo a prominent and primary form of communication. Project management was a critical component of this endeavor. Coordinating with multiple stakeholders, managing timelines, and ensuring the quality and consistency of the exhibition and marketing materials were paramount. This involved overseeing the design and production of all graphics, signage, promotional materials, and educational resources, ensuring they aligned with the exhibition’s themes and aesthetic. Through collaborative efforts and strategic design, Tākiri: An Unfurling successfully engaged audiences and celebrated the rich cultural heritage of Aotearoa, offering a powerful exploration of early Māori and European encounters.